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There are very few brands that nearly every American will interact with nearly every day. So when the United States Postal Service improved its tracking system, that deserved some advertising.

By following a single package, this video takes viewers behind the scenes and along for the ride to demonstrate how Priority Mail scans shipments up to 11 times for more visibility and peace of mind.

Giardia, Cryptosporidium, E. coli, and other microorganisms are unavoidable threats to anyone who gets thirsty any distance from civilization.  

These 15-second pre-roll videos reminded backpackers and other outdoor enthusiasts that natural sources of water should never be trusted in their natural state.

How do you help people notice a product as pedestrian and utilitarian as a label maker? In this case, we put it to work in an unexpected way by using the actual label maker and tape, plus a little craftwork, to create this award-winning campaign.

Locum tenens is a Latin term given to the industry of temporary staffing for doctors. The equivalent of freelance for physicians, and the primary business of CHG Healthcare, locum tenens assignments can range from a single procedure up to several months, even years in some cases.

This video, created with the help of Nexus Studios and Nicholas Menard, launched a brand-agnostic division at CHG. Tasked with raising awareness and consideration of locum tenens, Locumstory serves as an unbiased source of information for physicians (and a laboratory of ideas for the marketing department at CHG).

A few years ago, ASC owned several resorts across the United States, including the Canyons, Steamboat, and Killington. When they began a search for a new agency, we created a pitch with several pieces that emphasized their stewardship, helped them engage audiences personally, and reinforced the quality of the experience at these resorts.

Little America’s four hotels have always been a refuge for roadtrippers out west. But just like some of their lobbies and rooms, their websites were due for a little renovating. The work started last spring with a brand audit and several insights that we leveraged to rearchitect, redesign, and rewrite the online experience. The new sites strengthen Little America’s reputation for comfort, service, and tradition, while allowing each property to retain its individuality and connection to specific communities.

For better or worse, the technical requirements included a new content management system that allows the client to update copy and photos on their own. So if you visit the sites now, fingers crossed they still look sharp.

Global Medical Staffing is CHG Healthcare’s latest acquisition, a smaller locum tenens agency, and the only one in the United States that places physicians in other countries.

This unique position lent itself to an equally unique personality and voice—and a rare opportunity to create an entirely new system. Nothing was sacred, and nothing was spared. And now, thankfully, it all reflects a strong brand platform.

Consumer research shows people increasingly prefer experiences over possessions. But sometimes a product can significantly improve an experience.

In the case of geocaching, Magellan designed a GPS device to make the discovery and fun of this worldwide treasure hunt easier than ever.

Roughly 10 percent of Verizon’s annual revenue comes from large business customers. Our assignment: develop a series of online infographics targeting specific verticals. The first three here explain how Verizon’s enterprise solutions address challenges found in the healthcare, energy, and manufacturing industries. The last one, about cloud security, is admittedly more generic, but still positions Verizon as a credible thought leader and partner.

Unfortunately, infographics are often treated as below-the-line creative projects in the same dimly lit, lonely corner as white papers. My team, however, chose a slightly more ambitious approach (within the existing Verizon brand guidelines, of course).

Picture a miniature zoo with birds from all over the world located in one of Salt Lake City’s oldest parks. For anyone who’s been there, it’s hard to imagine the park without it. This small insight sparked the idea for a pro bono campaign that included this radio spot.

This small local company founded by two famous British brothers led several expeditions each year to many of our planet’s highest places. While their market of alpinists who possess climbing resumes was small, they built their brand with catalogs, posters, and some amazing adventures. The creative challenge was to combine the qualities of unpredictability and authenticity.

Psychedelic hand lettering and ski boots designed for free skiing seemed like a nice fit for each other. Our target audience must have agreed. Lange sold out of the model sooner than expected.

The statewide coalition of community and business leaders known as the Utah Sports Commission wanted to leverage the Salt Lake Olympic Winter games to persuade other sporting events to come to Utah.

By replacing cities and even small towns with sports, this map helps events-rights holders see Utah a little differently.

A playful blend of quirky type and custom illustrations by Chadwick Tolley reflect the small-town southern roots of Danny D’s BBQ and steak sauces. The trick was to 1.) communicate its home-made history, and 2.) not kill the charm by making the brand look too big or established.

We interviewed the actual Danny D to get some stories for each of the sauces (printed on the sides). His answers were so short and modest and true that we decided any embellishing would not improve them.

To paraphrase Thelonius Monk, talking about radio is like dancing about architecture.

All I can say is this ad actually ran. The client believed it worked. And it really didn’t create that much controversy.