2210 E. Parleys Terrace
Salt Lake City, UT 84109
801.557.2266
mootster@gmail.com
Creative Lead: O.C. Tanner
MARCH 2020 TO PRESENT
Ideate and execute marketing with a small group of craftspeople, strategists, and researchers to help millions of people thrive at work.
Creative Director: Skullcandy
JUNE 2019 TO FEBRUARY 2020
Contracted for several months before taking on salaried responsibility for packaging and digital campaigns, including paid social and product marketing. Worked/played with brand and channel teams to ensure creative consistency across nine new products and the company’s most successful year to date.
Creative Director: CHG Healthcare
JUNE 2014 TO MAY 2019
Directed the creative group for a $1.7B healthcare staffing company. Work spanned five agency brands—CompHealth, Weatherby, Global Medical, RNnetwork, and Locumstory—as well as the CHG parent brand. Led the development of new creative briefs, brand platforms, messaging frameworks, identity systems, and component libraries for four of the brands, plus dozens of campaigns based on these assets. Annual revenue increased by approximately $400M during this time.
Senior Copywriter to Group Creative Director: MRM//McCann
NOVEMBER 2004 TO JUNE 2014
Managed and directed multiple creative teams dedicated to the following accounts: Verizon, Microsoft, Intel, MasterCard, Newell Rubbermaid, Southern California Golf Association, and United States Postal Service. Helped pitch and win business worth approximately $29M, and grew the USPS account from a $150K project into a $2.5M retainer in my last six months.
Adjunct Faculty: Brigham Young University, College of Fine Arts and Communications
SEPTEMBER 2008 TO APRIL 2012
Taught Communications 230 (Introduction to Advertising) during fall and winter semesters at the BYU Salt Lake Center.
Copywriter: Publicis
JANUARY 2000 TO NOVEMBER 2004
Created online, print, TV, radio, and direct response campaigns for T-Mobile, Volvo, UnitedHealthcare, Abbott Laboratories, Nestle Ice Cream, Utah Sports Commission, Wells Fargo, and Whirlpool.
Creative Freelancer
JANUARY 1999 TO PRESENT
Consulting, name generation, and copywriting for clients such as New Line Cinema, Utah Jazz, Little America Hotels, Robinhood Financial Markets, American Eagle Outfitters, David Eccles School of Business, and Whole Foods Market.
Bachelor of Arts Degree, Communications: Brigham Young University
Creative work featured in Communication Arts, The One Show, Print Regional Design Annual, Graphis Graphic Design Annual, and a few AIGA 100 and Addy Award competitions.