A playful blend of quirky type and custom illustrations by Chadwick Tolley reflect the small-town southern roots of Danny D’s BBQ and steak sauces. The trick was to 1.) communicate its home-made history, and 2.) not kill the charm by making the brand look too big or established.

We interviewed the actual Danny D to get some stories for each of the sauces (printed on the sides). His answers were so short and modest and true that we decided any embellishing would not improve them.