Little America’s four hotels have always been a refuge for roadtrippers out west. But just like some of their lobbies and rooms, their websites were due for a little renovating. The work started last spring with a brand audit and several insights that we leveraged to rearchitect, redesign, and rewrite the online experience. The new sites strengthen Little America’s reputation for comfort, service, and tradition, while allowing each property to retain its individuality and connection to specific communities.

For better or worse, the technical requirements included a new content management system that allows the client to update copy and photos on their own. So if you visit the sites now, fingers crossed they still look sharp.