Roughly 10 percent of Verizon’s annual revenue comes from large business customers. Our assignment: develop a series of online infographics targeting specific verticals. The first three here explain how Verizon’s enterprise solutions address challenges found in the healthcare, energy, and manufacturing industries. The last one, about cloud security, is admittedly more generic, but still positions Verizon as a credible thought leader and partner.

Unfortunately, infographics are often treated as below-the-line creative projects in the same dimly lit, lonely corner as white papers. My team, however, chose a slightly more ambitious approach (within the existing Verizon brand guidelines, of course).